How the journey began?
Beeing a native of Russia, Elina cherished the child memories of wearing hand crafted wool felt boots, called valenki. There was no better material choice than wool to pass cold Russian winter. But let’s be honest, design of this traditional boots were far from what we would call stylish and comfort leaves a lot to be desired.
Why not combine the remarkable characteristics of wool with contemporary design and comfort, using other sustainable resources for production?
Elina took the inspiration to the further level and after some incubation time the idea of Urstil was born.
What means Urstil?
It is a combination-word and the prefix “Ur”- is derived from old German being the reference to a long-gone, ancient or original thing. Stil – is the German way of writing “style”.
The logo should symbolize the ancient petroglyphs of bighorn sheep.
Long way
After some years of trying and failing in some fields, narrowing the product portfolio to manageable level, the 1st samples of sneakers, boots and bags were made. Wearing their own products Elina started receiving positive feedback, which encouraged her to continue.
Searching for the simple things and hardly being able to find a fashion style that is rooted in tradition, uses crafted manufacturing methods and sustainable materials, at the same time staying modern and stylish – the idea of Urstil was born.
Going back to the essences, using high quality materials we want to break boundaries of consume driven fashion industry which enhances the exploitation of manpower and natural resources by hunting higher profits and staying up with the seasonal change pressure.
We care about environment and ethical manufacturing process, attentively choosing the materials and working with smaller traditional manufacturing companies
We don’t focus on too many things, but we’re quite good at what we do. Our products have sleek, timeless design and a comfortable touch.
Find beauty in this universal aesthetics, try our products and see for yourself.
Let the love story begin…